A franchise of the trending & highly innovative, non-invasive fat freezing procedure, Coolsculpting, Sculptitude came to us in need of a Brand mark that stood above the rest in it’s highly competitive niche. We made the design decision to create an edgy, symmetrical S that doubled as the form of an hour glass and conveyed a chiseled, faceted feel. The creative direction proved synonymous with both female physiology and male fitness inspiring patients to “shine like cut diamonds” through a sculpted physique. The calming psychological effects of mint and teal color tones serve to remind patients of the virtually painless non-invasive procedure

CLIENT

Sculptitude

PROJECT DATE

2015

CATEGORY

Branding Signage

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